The LPT Power Pack
Custom Just Listed print materials created for 7 Parkwood. Power Pack ordered August 18.
Saved Power Pack design proofListing 1 · Original campaign
Original listing benchmark
Preserved October 1, 2026. The report below contains figures verified through September 29. October 1 portal snapshot: Homes.com 3,837 total views; Zillow 487 displayed views and 35 saves. Meta lifetime totals were rechecked October 1 and match the campaign figures below; both campaigns are off. MLS, ShowingTime, and Lofty still await refresh. The prelaunch October 8 snapshot is pending.
Return to current seller report →Fishnick Realty seller report
7 Parkwood Drive, Lancaster
What we have done, how buyers are responding, and what the market trend is telling us through September 29.
Updated September 29, 2026
MLS #2030950$359,499Active as of September 29
1 · What we did
A complete launch. Built for your home.
From the mailbox to the front yard to the buyer's screen—here is the marketing created for 7 Parkwood. Tap a thumbnail to see the actual artwork.
Facebook & Instagram advertising
Coming Soon ads introduced the home to buyers and brought them to the property page.
Actual Facebook and Instagram ad previews
Your dedicated property page
A home-specific destination bringing professional photos and the immersive tour together for buyers.
Actual property-page preview
Just Listed social launch
Property posts published August 20, followed by a fresh property feature on August 22 highlighting the sunroom, setting, and gathering spaces.
Actual Just Listed carousel cover
Ginkgo feature handout
A custom printout highlighting one of the distinctive trees on your property.
Prepared property handout
Swamp white oak handout
A second custom printout telling the story of the property's native oak.
Prepared property handout
Property map printouts
Aerial and lot-line sheets prepared to help buyers understand the setting and grounds.
Aerial parcel-map printout
Professional photos & floor plans
49 professional photos, three floor plans, and a 3D walkthrough to help buyers explore the home.
Property floor-plan artworkEDDM & postcards
Lancaster Every Door Direct Mail campaign and custom Just Listed postcards.
Custom signs & riders
Property-specific sign prints and riders connecting curbside interest with the home.
Dedicated property page
Photos, floor plans, and the 3D tour together in one place.
Open the property page →Zillow presentation
Live Zillow listing with professional photography and an immersive tour. Showcase presentation prepared for launch.
Digital advertising
Coming Soon and Just Listed campaigns created to bring buyers to the property page.
2 · How buyers responded
Your home is being seen—and buyers have walked through it.
Showing momentum
The launch started strong. Activity has slowed since Week 1.
These bars show new completed showings during each period—not the running total. Week 4 spans September 11–17, and the final partial period covers September 25–29. Week 5, September 18–24, had no completed showings. Canceled appointments are excluded.
What the trend means
Fewer completed tours followed the initial launch.
The first week produced six completed showings. The next three full weeks produced four more. Weeks 5 and 6 have produced none through September 29. The last completed showing was September 11.
This does not dictate one decision. It gives us concrete evidence for a pricing and positioning conversation while you remain in control of the next step.
Web activity
MLS views rebounded this week; Homes.com traffic slowed.
MLS detail views fell from 4.1 per day to 1.8 per day during September 13–22, then rose to 8.7 per day from September 23–29. The launch snapshot averaged 14.1 per day. These are dated increases in the displayed MLS total, not a count of distinct people.
What this means
More MLS looks have not yet turned into more tours.
The MLS total added 61 views in the seven days after September 22, compared with 18 in the ten days before that.
Homes.com added 408 views in the latest seven days, about 58 per day. That is 37% slower than its prior ten-day pace of about 93 per day. The totals keep growing even when the pace changes.
The dedicated property page shows 1,286 views and 1,114 unique visitors in Lofty's rolling last 30 days. That view count is lower than the 2,170 shown September 12; the windows shifted as launch traffic aged out, so this is not a weekly change.
Current channel totals
The listing is still being found across major buyer channels.
Each platform measures activity differently, so these totals are shown separately and should not be added together as unique people. Figures below are the values displayed on September 29.
Portal-count note: Zillow now displays 487 views and 35 saves, below its September 22 display of 612 views and 35 saves. Its displayed count has shifted, so it cannot be used as a like-for-like traffic trend. The property-page count is a rolling 30-day window; Homes.com, Zillow, and MLS totals use different definitions and windows. Lofty's separate manual listing shows 2,695 Listing Views and still has a stale status, so its count is not substituted for property-page views or MLS status.
Buyer feedback
What buyers are telling us.
Price responses
Six buyers answered the price question; three left it blank.
The consistent story
Buyers have liked: the sunroom, kitchen, yard, and the home's unique character.
Concerns mentioned: desired updating and, in earlier feedback, proximity or noise.
September 10 feedback described interest while comparing another property. September 11 feedback cited desired updating and a price considered too high. These reflect the buyers' responses on those dates.
Property marketing
A launch built around this home.
Full-property launch
- Professional photography, 3D walkthrough, and floor plans
- Custom property website and buyer-matching page
- MLS distribution and professional Zillow listing presentation
- Custom sign, riders, and Lancaster postcard campaign
- Organic social promotion and paid digital advertising
- Custom feature handouts prepared for the ginkgo and swamp white oak
Paid campaign results
14,485Coming Soon ad impressions
1,355Coming Soon landing-page views
2,343Just Listed ad impressions
202Just Listed link clicks
Campaign lifetime through September 29. Coming Soon reached 5,652 people; Just Listed reached 1,416. The audiences may overlap, so reach is not added together. These are results from ads already delivered.
3 · What we will review next
Next review target: October 6.
You remain in the driver's seat. Our job is to keep the home visible, follow up with interested buyers, and give you clear market evidence for the next decision.
Follow up with interested buyers
Confirm the outcome of the recent buyer's comparison and continue gathering complete feedback.
Identify agents with matching buyers
Review the MLS buyer matches for relevant agent follow-up. The 119 unique agents who viewed the listing are a starting point for research; views alone do not establish buyer interest.
Keep the listing presentation fresh
Monitor buyer response and rotate the presentation when it can create a new first impression.
Use the next results to choose a direction
At the next review, compare new showings, buyer feedback, and competing listings. If showing activity remains below the launch pace, discuss three options: continue at the current price, refresh the presentation, or adjust the price. You choose the next step with the evidence in front of you.
Report updated September 29, 2026. Current figures come from Paragon MLS, ShowingTime, Zillow, Homes.com, and the Lofty manual listing. Meta campaign lifetime results are through September 29. Property-page views and visitors use Lofty's rolling last-30-days window. Current organic social results remain unavailable.